Udora
Growth Score40DXBi Rank60Heat Score100Dubai-based e-commerce and gifting marketplace.
Media
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After raising $10mln, Flowwow relaunches as Udora to scale local gifting in the GCC
Gifting marketplace Flowwow rebrands to Udora, separating from Russian business and raising €8.5 million for European growth
Udora (formerly Flowwow): Growth Funding
Overview
Udora (formerly Flowwow) operates an on-demand gifting and flower-delivery marketplace across the UAE and wider region.
Total Funding
$10M
Growth Score
Trending down
Heat Score
Trending up
Details
- Also Known As
- Flowwow
- Operating Status
- Active
- Company Type
- Private
- Funding Stage
- Series A
- Headquarters
- Dubai, UAE
- Founded
- 2015
- Company Size
- 51-200 employees
- Website
- udora.ae
Products & Services
Udora Marketplace
Core online marketplace connecting customers with local florists, confectioners, bakers and artisan sellers across 50+ markets and 1,500+ cities for same-day delivery.
Flowers & Floral Arrangements
Original core product category (fresh and artificial flowers, bouquets), including dedicated city storefronts such as udora.ae/dubai and udora.ae/abu-dhabi.
Cakes & Bakery
Confectionery and bakery items sold by local sellers on the platform.
Gift Sets, Perfume & Home Decor
Curated non-floral gifting categories added as the platform expanded beyond flowers.
Corporate Gifting Tools
New feature set for business/corporate buyers introduced as part of the 2026 relaunch roadmap.
Seller Infrastructure Tools
Payments, marketing tools and customer access infrastructure provided to local SME sellers so they can fulfill orders without building their own e-commerce stack.
People
Technology
Tech stack
Financials
Series A
Funding stage
$10M
Total raised
Funding rounds
Projects
Udora plans Saudi Arabia market entry
Following its $10M raise and rebrand from Flowwow, Udora announced plans to launch in Saudi Arabia in Q3 2026 as the first step of a wider GCC expansion, alongside a targeted 100% growth across active markets in 2026.
Apr 29, 2026
Flowwow rebrands to Udora, separates from Russian business
Flowwow relaunched under the Udora brand, formally separating its Dubai-headquartered international marketplace from its original Russian business as part of its European and MENA growth strategy.
Apr 29, 2026
Udora (formerly Flowwow): Growth Funding
Growth Funding involving Udora (formerly Flowwow) (E-commerce / Gifting).
Jan 1, 2026
Udora (formerly Flowwow) closes growth funding round
Dubai gifting and e-commerce marketplace Udora, formerly Flowwow, closed a $10M growth funding round.
$10M
Jun 10, 2026
Similar Companies
Official Channels
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Press & Announcements
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