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TIME Hotels

Growth Score40DXBi Rank77Heat Score100

TIME Hotels Management LLC

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Founded 2012PrivateDubai, United Arab Emirates, Dubaitimehotels.com
Prospect profilehospitalityhotel managementmulti-brandUAE hospitality groupDubaihotel operator
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Overview

TIME Hotels is a UAE-headquartered hospitality management group founded in 2012 by CEO Mohamed Awadalla, operating a multi-brand portfolio spanning Rotella (luxury), TIME Hotels & Resorts, HALO by TIME and VIVI by TIME (contemporary/lifestyle), Express by TIME, and Residences by TIME. As of early 2026 the group manages 17 hotels across the UAE, Qatar, Saudi Arabia and Egypt, with roughly 12 additional properties (about 5,000 rooms) in its development pipeline for Morocco, Tanzania, the Maldives and other Indian Ocean/African markets. The company has been publicizing an AI-driven digital transformation strategy (cloud PMS, Shiji Group and Amadeus partnerships) as part of its 2026 growth plan.
40

Growth Score

Steady

100

Heat Score

Trending up

Details

Operating Status
Active
Company Type
Private
Headquarters
Dubai, United Arab Emirates
Founded
2012

Products & Services

Rotella Hotels

Luxury hotel brand within the TIME Hotels portfolio

TIME Hotels & Resorts

Premium-comfort hotel brand, the group's core flagship line

HALO BY TIME

Contemporary hotel brand

VIVI BY TIME

Contemporary hotel brand

EXPRESS BY TIME

Efficient, budget/quality-focused hotel brand

RESIDENCES BY TIME

Extended-stay hotel apartment brand

Queens By TIME

Hotel brand offering within the portfolio

TIME Boutique

Specialty/boutique hotel offering

Lustra Rewards

Guest loyalty program across TIME Hotels properties

People

Technology

No technology or web presence data on file yet.

Financials

Funding rounds

Projects

Project LaunchAnnounced

TIME Hotels 12 new openings growth strategy by Q1 2026

TIME Hotels revealed a growth strategy at ATM (Arabian Travel Market) targeting 12 new hotel openings across Saudi Arabia, Tanzania, Morocco and the Indian Ocean by Q1 2026, including the debut of new brands HALO by TIME and VIVI by TIME (launching in the Maldives), as part of a five-year goal to reach 100 hotels.

Aug 15, 2026

Contract Award / Management AgreementCompleted

TIME Hotels to manage Dunes Hotel Apartments (3 Dubai properties)

TIME Hotels Management signed an agreement to operate three Dunes Hotel Apartments properties across Dubai, with operations commencing January 24, 2019.

Jan 24, 2019

Management AgreementAnnounced

TIME Hotels signs deal to run three Dubai hotels

TIME Hotels Management signed an agreement to operate three additional hotels in Dubai, expanding its UAE portfolio.

Aug 15, 2026

Partnership / Management AgreementCompleted

Nozha Group partnership - TIME Nozha Beach Hotel & Resort, Ras Sudr

Egypt's Nozha Group signed a partnership agreement with TIME Hotels to manage the TIME Nozha Beach Aqua Park Hotel & Resort in Ras Sudr, South Sinai, marking TIME's first beach resort in Egypt; Nozha Group also planned circa EGP 3 billion of further tourism/real-estate investment in Cairo and Ras Sudr.

Oct 22, 2018

Project Launch / ExpansionAnnounced

TIME Hotels Egypt expansion - target 2,000+ rooms in three years

CEO Mohamed Awadalla said TIME Hotels (currently operating five Egypt properties: three in the New Administrative Capital, one in Luxor, one on the North Coast) is close to signing three to four new hotel management agreements in Egypt before end of 2025, targeting over 2,000 rooms within three years as part of a global push that also includes Saudi Arabia (Dammam, Al Khobar, Riyadh - approx. 600 rooms) and new brands HALO by TIME and VIVI by TIME.

Oct 19, 2025

Project LaunchAnnounced

TIME Hotels Expands into the Indian Ocean (Maldives)

TIME Hotels announced plans for new properties in the Maldives, expanding its footprint into the Indian Ocean region as part of its broader growth pipeline.

Sep 30, 2024

Project LaunchAnnounced

TIME Hotels Expands into Morocco with Atlas Crown Collection by TIME Resort

TIME Hotels signed an agreement (announced at the African Hospitality Investment Forum 2022) for its first North Africa property: a 35-lodge eco-resort in Ifrane's Atlas Mountains, Morocco, targeted for completion by end of 2023.

Aug 11, 2022

PartnershipCompleted

TIME Hotels Partnership with Neorcha

TIME Hotels became the first hotel group to deploy Neorcha's AWS-powered, performance-based mobile guest app across its property portfolio for contactless check-in/out, mobile room keys, and service bookings.

Jan 19, 2021

Contract AwardCompleted

TIME Hotels appointed to manage Dunes Hotel Apartments

TIME Hotels Management signed a management agreement (dated 24 Jan 2019) to operate three Dunes Hotel Apartments properties in Dubai (Al Barsha, Al Qusais, Oud Metha), rebranded as TIME Dunes Hotel Apartments.

Feb 20, 2019

PartnershipCompleted

Rhinocarhire Partnership with TIME Hotels

UK-based car rental firm Rhinocarhire signed a partnership agreement with TIME Hotels to enter the Middle East car rental market via TIME's hotel network.

Jun 19, 2019

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