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noon

Growth Score40DXBi Rank7Heat Score100

Noon.com FZ LLC

A home-grown Middle East digital ecosystem spanning e-commerce, quick-commerce and fashion

Founded 2017PrivateSeries C+Dubai, UAE (operations reportedly increasingly split with/shifting toward Riyadh, Saudi Arabia), Dubai1000+ employeesnoon.com
Prospect profilee-commercequick-commercemarketplacelogisticsfashionUAE
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Overview

noon is a Middle East e-commerce marketplace launched in the UAE in 2017 by Emaar chairman Mohamed Alabbar as a home-grown rival to global platforms like Amazon, backed by roughly $1 billion in investment including from Saudi Arabia's Public Investment Fund. It has since expanded from its core online retail marketplace into noon Food, noon Fashion, and the quick-commerce arm noon Minutes, which promises sub-15-minute delivery across the UAE and Saudi Arabia via dark stores and, since an April 2025 partnership, micro-fulfillment hubs at ADNOC fuel stations. The company operates across the UAE, Saudi Arabia and Egypt, with operations historically anchored in Dubai and reporting since suggesting an increasing operational pull toward Riyadh.

Total Funding

$1.0B

40

Growth Score

Steady

100

Heat Score

Trending up

Details

Operating Status
Active
Company Type
Private
Funding Stage
Series C+
Headquarters
Dubai, UAE (operations reportedly increasingly split with/shifting toward Riyadh, Saudi Arabia)
Founded
2017
Company Size
1000+ employees
Website
noon.com

Products & Services

noon

Core online marketplace for general merchandise, electronics, fashion, home goods and more, across UAE, Saudi Arabia and Egypt.

namshi

Fashion and lifestyle e-commerce platform acquired by noon in 2023.

noon Food

Restaurant food delivery service.

noon Minutes

Quick-commerce service offering grocery, food and essentials delivery in as little as 15 minutes, including drone and autonomous-robot delivery pilots.

NowNow / noon Daily

On-demand grocery and essentials delivery platform, launched 2020.

noon payments

Payments/fintech arm handling merchant and checkout payment infrastructure.

People

Technology

No technology or web presence data on file yet.

Financials

Series C+

Funding stage

$1.0B

Total raised

Funding rounds

Projects

AcquisitionCompleted

Acquisition of Namshi

noon.com completed its acquisition of Dubai-based fashion e-commerce platform Namshi for a reported $335 million, closing February 13, 2023.

$335M

Feb 14, 2023

AcquisitionCompleted

Acquisition of Sivvi

noon quietly acquired Sivvi, a Dubai-based fashion e-commerce platform, folding it into noon's operations.

Apr 7, 2019

PartnershipAnnounced

noon and Jahez quick-commerce/food-delivery partnership

noon and Saudi food-delivery firm Jahez partnered to connect quick commerce with food delivery, described as creating Saudi Arabia's first all-in-one delivery network.

Oct 30, 2025

PartnershipAnnounced

Yango Group autonomous delivery robots for noon Minutes

Yango Group and noon launched autonomous delivery robots in Dubai for noon Minutes grocery/food orders, starting with 10 robots and planned to scale to 100 units across the UAE within a year, with GCC expansion planned.

Dec 12, 2025

PartnershipAnnounced

ADNOC Distribution and noon AI-driven delivery partnership

ADNOC Distribution and noon formed a strategic partnership focused on AI-driven delivery.

Apr 24, 2025

PartnershipAnnounced

MoneyHash and noon payments GCC infrastructure partnership

Payment orchestration firm MoneyHash partnered with noon payments to streamline payment infrastructure across the GCC.

Sep 10, 2025

PartnershipAnnounced

5-year payments partnership with Visa

noon.com signed a five-year strategic payments partnership with Visa.

Nov 10, 2021

PartnershipAnnounced

Partnership with Mashreq Bank

noon partnered with Mashreq Bank to transform online shopping payment experiences.

Oct 7, 2020

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Official Channels

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Press & Announcements

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