GMG (Gulf Marketing Group)
Growth Score40DXBi Rank45Heat Score100Gulf Marketing Group LLC
A global retailer and distributor "Born to Win," developing brands and experiences across sports, everyday goods, health & beauty, and more.
Media
Preview imagery published alongside each story, linking back to the original.
GMG Launches National Talent and Development Program SANADi
GMG Recognised for Excellence in Labour Practices at Emirates Labour Market Award 2025
Dubai Festivals and Retail Establishment extends five-year partnership with GMG for Dubai Run
GMG and Amazon Strategic Partnership
Farm Fresh partners with McCain on 'The Perfect Combo' snack range
GMG signs 10-year strategic partnership with Frasers Group to launch Sports Direct in MENA
GMG acquires aswaaq LLC from Investment Corporation of Dubai
GMG acquires Géant's UAE operations from Dubai Holding's Urban Foods
Overview
Growth Score
Steady
Heat Score
Trending up
Details
- Operating Status
- Active
- Company Type
- Private (family-owned holding company)
- Headquarters
- Umm Hurair Road, Oud Metha, Dubai, UAE
- Founded
- 1978
- Company Size
- 1000+ employees
- Website
- gmg.com
Products & Services
Sun & Sand Sports
GMG-owned multi-sport retail concept, its original sports retail banner (est. 1979), sold across the GCC.
Nike (regional distribution)
GMG has been the official Nike distributor for the GCC region since 1982.
JD Sports
British sportswear/streetwear retailer operated by GMG across the MENA region.
Sports Direct
British sports retailer launched in MENA under a 10-year partnership with Frasers Group (announced Feb 2025).
Royal Sporting House
Leading multi-sports retailer in Singapore, acquired by GMG in 2020 to expand into Southeast Asia.
Farm Fresh
GMG's largest food brand (est. 1977), covering frozen poultry/meat, vegetables, spices and snack products.
aswaaq
UAE supermarket chain acquired by GMG (2023), part of the Everyday Goods division.
Géant
Hypermarket chain (Groupe Casino retail concept) operated by GMG's Everyday Goods division in the UAE.
Supercare Pharmacy
GMG's pharmacy and family wellness retail chain, opened its first location in 1990.
Trilogi
GMG's logistics arm (est. 2012) providing air/sea/land freight and warehousing across MENA and Asia.
New Chapter, Blue Bonnet, Renew Life, Beauty Bar, Glu
Health & Beauty division's owned vitamin, supplement and clean-beauty brands/distribution concepts.
People
Technology
No technology or web presence data on file yet.
Financials
Funding rounds
Projects
GMG and Amazon strategic partnership for MENA digital retail
GMG and Amazon announced a strategic partnership to expand digital retail experiences across the Middle East and North Africa, bringing GMG's Sports, Health & Beauty and Everyday Goods offerings to Amazon.ae, Amazon.sa and Amazon.eg and leveraging Amazon's AI and logistics capabilities.
Jul 30, 2025
GMG acquires aswaaq LLC from Investment Corporation of Dubai
GMG acquired aswaaq LLC, including its retail, trading and properties operations (11 community malls and 22 supermarkets), from Investment Corporation of Dubai, making GMG one of the UAE's largest community mall operators.
Feb 6, 2023
GMG acquires Géant's UAE operations from Dubai Holding's Urban Foods
GMG acquired 18 Géant hypermarket and supermarket locations in the UAE from Dubai Holding's Urban Foods, plus rights to expand the Géant brand (part of France's Groupe Casino) in the Middle East, marking GMG's entry into food retail.
Apr 5, 2022
JD Sports franchise agreement with GMG
GMG signed a 10-year franchise agreement to bring JD Sports, the UK sports-fashion retailer, to the Middle East, with plans to open approximately 50 stores across the UAE, Saudi Arabia, Kuwait and Egypt by 2028.
Aug 15, 2026
GMG acquisition of Royal Sporting House
GMG acquired Singapore-based multi-sports retailer Royal Sporting House, expanding its Sports division into Southeast Asia.
Jan 1, 2020
GMG and Amazon Strategic Partnership
GMG and Amazon announced a strategic partnership to expand digital retail experiences across the Middle East and North Africa, combining Amazon's logistics/technology with GMG's Sports, Health & Beauty and Everyday Goods portfolios; GMG offerings to roll out on Amazon.ae, Amazon.sa and Amazon.eg in phases.
Jul 30, 2025
Farm Fresh partners with McCain on 'The Perfect Combo' snack range
GMG's Farm Fresh brand partnered with McCain to launch a co-branded quick-meal snack range (nuggets/strips/fillets with McCain fries) sold at Carrefour, Lulu and Talabat Mart in the UAE, as Farm Fresh pushes to become the UAE's #1 snacking brand.
Jul 17, 2025
GMG signs 10-year strategic partnership with Frasers Group to launch Sports Direct in MENA
GMG entered a 10-year strategic retail partnership with British retail group Frasers Group to distribute and operate Sports Direct across the Gulf and Egypt, expanding GMG's existing sports retail portfolio (Nike, JD Sports, Sun & Sand Sports).
Feb 27, 2025
Dubai Festivals and Retail Establishment extends five-year partnership with GMG for Dubai Run
GMG renewed its role as Association Partner for Dubai Run (part of Dubai Fitness Challenge) through 2029 in a five-year agreement with Dubai Festivals and Retail Establishment (DFRE).
Oct 6, 2025
GMG acquisition of aswaaq LLC
GMG announced the acquisition of UAE supermarket chain aswaaq LLC, expanding its Everyday Goods retail footprint in the UAE. aswaaq is now listed as one of GMG's own Everyday Goods brands.
Jan 1, 2023
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